What we is and what we ain't.
Our Placemat Proclamations.
As promised we are keeping you in the loop as we near the launch of the Untired mothership. Here's what's doin this week.
It is the tradition of most things starting new to have gold leaf mission statements and brand manifestos. You know the big "We Are" document. While we are generally in favor of bucking trends . . .
An Expiration Date
The Ultimate Motivator
And so it goes. We all get on the bus excited about the journey. Faces pressed against the window thrilled with each new image swooshing by. We get off at each upcoming stop, jumping out to experience the new destination and inhaling deeply to savor everything. For the lucky ones that includes the Stuckeys nut roll on the Florida . . .
The Fastest Growing StartUp
How a Group of "Old People" took over the Internet
The most desired. The target. Relevant. I have heard it ever since I actually was in the 18-34 demographic. First when I was in radio, then advertising, television, next in film marketing and now in the internet world. The importance of this key 18-34 year old group has always been touted to advertisers and therefore media.
. . .Hit the Deck!
What is Untired?
Ola!
One of the things that I thought would be cool in starting Untired was to share the journey of the new startup with the community.
And so we go:
When we embark on creating anything...a brand, a campaign, an app or a really cool weekly periodical for Generation Boom!...we create a pitch deck. It allows us to . . .
Help! I can't find me
The Search for the HoneyComb Hideout
Don't know about you but lately I've come to realize I don't fit anywhere.
Don't get me wrong, there's a bevy of suitors that have come courting in an attempt to usher me into their groups. No shortage of that. But I have to admit I just don't see myself partying with them. It's not just an . . .